I once spent an hour briefing a creative agency about a copywriting project we needed their help with. They asked a lot of questions, many of which I couldn't answer. My manager, who listened in on the briefing, told me afterward that it was "ineffective."
I once spent an hour briefing a creative agency about a copywriting project we needed their help with. They asked a lot of questions, many of which I couldn't answer. My manager, who listened in on the briefing, told me afterward that it was "ineffective."
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